While working in-house as a visual designer for Cater2.me’s marketing department, I was tasked with creating illustrated social posts that would resonate with our target office manager demographic.

Informed by internal research into our audience’s interests and social media habits, I developed a series of dynamic, character-driven images in what would become a recognizable brand style.

A hungry office enjoying lunch

From the inaugural “Banana Split Day” food pun post, to a larger Halloween campaign featuring famished zombie office workers, humorous content turned out to be a hit with our Instagram followers.



Company: Cater2.me
Creative Direction: Sarah Dean
Illustration: Sarah Dean