Whimsical illustration for an office catering startup
While working in-house as a visual designer for Cater2.me’s marketing department, I was tasked with creating illustrated social posts that would resonate with our target office manager demographic.
Informed by internal research into our audience’s interests and social media habits, I developed a series of dynamic, character-driven images in what would become a recognizable brand style.
From the inaugural “Banana Split Day” food pun post, to a larger Halloween campaign featuring famished zombie office workers, humorous content turned out to be a hit with our Instagram followers.
Creative Direction: Sarah Dean
Illustration: Sarah Dean